A Network Marketing business is just Networking and Marketing – Part 2
Posted May 18, 2009on:
Last Friday, we talked about the first pillar of a Network Marketing Business, i.e. Networking. Today, let’s look at the 2nd Pillar, Marketing.
a) The Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably’
b) Philip Kotler defines marketing as ‘satisfying needs and wants through an exchange process’
The above two definitions are from people of great authority on the subject.
As a layman, however, can we agree that Marketing is a process of identifying, anticipating and satisfying or meeting needs and wants through an exchange process.
As a MLMer, we have signed up as a distributor for a product. I am, of course, assuming that we signed up because we felt that the product or service genuinely meets a compelling need.
I signed up for Score A, because of my conviction that it is a fantastic product that offers great value to parents who want to see their children get exam ready and do well in the Malaysian school exams.
And now as a MLMer, just how do we go about marketing the product or service that we are distributing?
i) It is a tremendous advantage if we are ourselves using the product and can say with conviction the good that it has and is doing for us. Still many of us join a MLM for the business opportunity. We may not be using the product, but we are still convinced that the product offers fantastic value.
ii) Take the case of us using the product. In the case of Score A, I am using the product to better prepare my children for their school exams. I just keep my eyes and ears open for anyone in my Network who may have the same desire as I in improving their children’s school grades. And I mention that I am using Score A to great benefit. That’s all.
iii) No need to push, no need to cajole. If the prospect or friend is interested, they will by themselves seek more information. If they don’t, well, we know they are losing out.
iv) If they are members of our Network, they will open up and tell us their concerns. If they detect any insincerity in us, poof! off they go.
v) For those who are not using the product, they should have solid testimonials on hand. Score A, for example, has more than its fair share.
vi) And we repeat the process.
vii) That’s it. We have identified, anticipated and offered to satisfy a need. The rest is up to the potential customer.
viii) For those prospects who are looking at the business opportunity side of the equation, first they have to be convinced that the product or service meets a compelling need. Then they have to be convinced that it offers great value. Only then can they see the business opportunity.
ix) More of our customers would statistically be users as opposed to wanting to take it on as a business. I have written about this here.
We just have to keep repeating this process. The major stumbling block is the number of rejections that we get. This is usually enough to break our spirit and get us to forget about this whole thing.
I have written about this in my earlier articles on our great aversion to rejection. I think, this is the single biggest factor why people give up on MLM.
For those who fear rejection, just think about the number of advertisements you look at and don’t even read. Well, you have just rejected something. Dell Computers includes inserts in the Star newspaper daily. I have never looked at it. Still they never give up, just keep on sending, perhaps hoping that one day, I’ll read their inserts.
The power of the word of mouth marketing is something else, worthy of a whole post by itself. I just want to mention it here in passing.
What do you do when you want to buy a car? You ask a friend, of course. Not any friend, but someone whom YOU THINK is knowledgeable about cars. This is word of mouth marketing at its most fundamental level. Like I mentioned, we shall talk about this in some detail soon.
Marketing is not all fancy campaigns and glossy advertisements. It’s also the quiet word spoken by Aunty Mei who looks so fit and healthy. People listen when she tells us that it was her daily regime of green tea and Chi Qong that is responsible.
So if you have your Network (which you do, whether you realise it or not) and are convinced that you have good value to offer, you are all set to go!
Go for it, and God Willing, you shall make it!
I welcome those of you who are interested, to join me in an exciting business opportunity for Malaysians. It’s a great way to earn part time income, until it overtakes your full time income. Then you can build it into a passive income source.
It’s SCORE A, an online educational portal that now allows our children to score in their exams!!! And for us to score RM!!!
Email me at firstname.lastname@example.org with your name, town, hp number and the best time for me to call you. Or call me at 012 611 0285.
Thank you for reading this post.